As of July 1, 2009, this program moved to the new Faculty of Liberal Arts & Professional Studies (LA&PS). Please go to the current LA&PS programs page for the most up-to-date information on this program.

Description:

Today’s businesses depend on the creativity and expertise of marketing professionals to effectively promote their products. Atkinson’s Marketing stream within the Specialized Honours BAS degree program, provides you with the skills and knowledge needed in this fast-paced and challenging field. Through in-class lectures, case studies and simulations, you gain both theoretical and practical knowledge in all aspects of the marketing process including product management, advertising and communications, market research and strategies, retailing, international markets and consumer behaviour. In addition to this specialized training, you also gain a solid foundation in general management/business applications, making you a well-qualified and sought-after professional.

Why Choose Our Program?

If you’re creative, innovative and thrive in a fast-paced working environment than this program is for you. Network with professionals in the field whose knowledge and expertise will benefit you long after you graduate. "Atkinson’s overall environment provides an atmosphere that is highly conducive to learning and in nurturing young talent. Students are given a competitive head start in attaining their goals for the future." - Mike Fong, alumnus "Atkinson offers exciting volunteer opportunities which help you develop the skills and capabilities today’s top employers look for. I have volunteered as a Peer Mentor, a Classroom Reporter and have represented Atkinson at various university-wide events; and the skills I have gained through these experiences cannot be compared to what I learned in a part-time job. Show personal initiative and prepare yourself for success: get involved!" - Rabya Imtiaz, alumna

Fast Fact:

You can join the American Marketing Association at York University and gain the experience you need to make you a cut above the rest. Gain real world marketing experience and acquire a competitive advantage.

Careers:

Marketing Manager, Business Consultant, Account Executive, Director of Corporate Events.

Calendar Information (contains course descriptions, program requirements, university policies, and academic regulations)

Study Plan(s) (lists degree and certificate program-specific requirements and courses)

Related Atkinson Program(s):

Certificate, Marketing

Link(s):

American Marketing Association@York University